Senior Art Director, Marketing (Growth)

  • Job Reference: 358237788-2
  • Date Posted: 24 August 2021
  • Recruiter: New York Times
  • Location: New York
  • Salary: On Application
  • Sector: Advert / Media / Entertainment

Job Description

**Job Description****Senior Art Director, Marketing (Growth)**_Marketing plays a key part in extending the journalistic legacy and mission of The Times into the future. Our job is to answer the question, "Why is quality journalism worth paying for?" We create award-winning marketing that demonstrates our mission, how we're leading the journalism industry and all the ways our readers can subscribe. Above all, we strive to be timely, straightforward and relevant in our marketing - to prove how much we value our readers and subscribers._**SUMMARY**We are looking for a senior art director to join The New York Times's expanding in-house marketing creative team. You will play an important, hands-on role in concepting, developing and leading digital campaigns and marketing efforts to expand, retain and engage the subscriber base of The New York Times. This art director will sit within the growth marketing team and report to the associate creative director for design in the Growth mission.You'll work with other marketing creative team members (writers, designers and our audio and video teams), but also cross-functionally with our colleagues in strategy, product design and audience insights. We are looking for candidates who have a track record of creating outstanding, multichannel advertising or marketing campaigns that not only look great, but perform efficiently as well. Ideally, you will bring a refined aesthetic, a nuanced understanding of typography, layout and color, and strong executional design skills. We want an art director who is idea-focused and can do the work of efficiently bringing their ideas to life in a way that inspires and excites others, and then presents them effectively and enthusiastically.As a member of the marketing creative team, you will bring fresh ideas to the main challenge of marketing our journalism to readers in this moment and why it's worth paying for.**WHAT YOU'LL DO**+ Develop conceptual, visually compelling direct-response campaigns and other creative projects and implement them across multiple digital channels (social, email campaigns, display and more) to attract and retain new subscribers all within the standards of the New York Times brand. You will be an important part of developing creative that strikes a careful balance between performance and brand integrity and aesthetics in our acquisition marketing efforts.+ Partner with writers and marketers within our department and across the organization to develop campaign ideas that increase subscriptions and engagement with our journalism.+ Work from creative briefs and address feedback from partners to refine concepts. Be comfortable with changes to strategy or approach based on the news cycle or business needs.+ Create compelling presentations and provide rationale for creative work to a broad and varied group of colleagues, including leadership.+ Build relationships with colleagues in marketing, media and product design and help rally teams around a creative vision.+ Bring a fresh perspective to creative challenges and inspire other creative team members through your example.+ Identify opportunities for experimentation and advancement of our team's approach to creative challenges in the broader industry.WHAT YOU'LL BRING+ 7+ years of hands-on art direction and graphic design experience at an advertising agency, digital agency, studio or in-house team.+ A design portfolio that shows conceptual thinking applied across a range of touch points, including social, digital display, email and print that thoroughly interrogates proof of concept from more than one vantage point.+ Highly proficient in the formal elements of design, including typography, layout, balance, hierarchy, proportion, color, emphasis and unity.+ Fluency with design software (InDesign, Illustrator, Photoshop, After Effects and Figma), including intelligently organizing files for design iteration and web production.+ Some hands-on video and/or motion and animation experience.+ Experience working with illustrators and photographers.+ Understanding of trends in digital advertising and marketing, branding, media and culture.+ Understanding of the latest social media ecosystem and how brands should participate in an authentic way.+ Understand the need to pivot and work quickly when news events require.+ Enthusiasm and excitement for working cross-functionally across a range of projects with partners in strategy and marketing to create campaigns that not only look great but also perform.+ Belief in the value of journalism to people and society as a whole; we hope you enjoy reading, watching and listening to journalism, and have curiosity and excitement about the work and our company.**EDUCATION**B.A., B.F.A. or M.F.A. in graphic design, visual communication or another related design discipline.\#LI-AM1**The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.****The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.****Help shape the future of The New York Times****Whether it's bringing new truths to light through reporting, optimizing products and formats to deliver a world-class digital and app experience, or analyzing data to better understand how we can best serve our readers, Times employees are part of a growing, unified team that is driven to build the best destination for journalism in the world.****That's always been the case, but it is especially so today. In a time of uncertainty we've provided information and guidance to help readers navigate daily life - whether it's understanding health risks or getting advice on staying sane and productive at home.** **This would not be possible without our** **journalists, data scientists, marketers, designers, engineers, project managers and many, many more.****Home to world-class talent****To create journalism and supporting products that stand apart, we must recruit the finest talent in the world. Journalists, data designers, videographers, agile marketers, art directors, and many others, we're looking for people at all stages of their careers to bring different perspectives and practices to our teams. Together, we can make our journalism more insightful, meaningful and essential to the daily lives and understanding of people around the world.****Employee-driven benefits****If you see a job opening here that might be a good fit for you, we encourage you to apply. We offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, tuition reimbursement, paid vacation, paid parental leave and much more.****If you are an active employee at The New York Times or any affiliates, please do not apply here. Go to the Career Worklet on your Workday home page and View "Find Internal Jobs". Thank you!**